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  • Something worse than ‘No’

    I was recently given some negative feedback on a estimate I gave for a new web development contract. You may think that the worst that can happen is to not get hired. There’s even an expression for it: “the worst that can happen is that they will say no”.  This, I can tell you, isn’t [...]

  • Case study: EckhartTolle.com

    In December 2007, the team at Eckhart Teachings presented us with an interesting challenge. Eckhart Tolle was presenting his latest work, A New Earth, on the Oprah show. Oprah was not only featuring his book, but was working with Eckhart to create a series of online seminars to help her audience learn how to use [...]

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